Introduction

Notika is the world’s first truly end-to-end transactional notification platform: managing the full lifecycle of your notifications — from trigger to delivery, monitoring, and scaling.

With Notika, notifications are no longer an engineering concern. Anyone on your team (whether you code or not) can build, manage, and own notifications.

The result: a marked improvement in both the quality and quantity of your notifications. Stop letting neglected notifications get in the way of a better user experience.

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The traditional approach with notifications

On the surface, notifications appear simple to add. Just whip up a cron job, right? But in reality, notifications tend to balloon in complexity over time — especially if you want to get it right. You have to:

1. Choose a notification service provider (or multiple for different channels), then learn and integrate their API(s) into your app. You might also need to add routing logic between channels and querying code to fetch the right data.
2. Persist notification events, taking into account idempotency.
3. Design and build notification templates. Email client handling of HTML can be quite different from browser handling of HTML, so you need a separate process just for building email templates.
4. Set up additional infrastructure, like cron scripts for scheduled notifications, retry logic for temporary failures, and message queues for notifications.
5. Test and verify. This can be tricky since notifications are embedded in your app code - and especially so for workflows that span across time, like scheduled and delayed notifications.
6. Sandbox your test emails to avoid accidentally sending test notifications to real users.
7. Handle user subscription preferences to route notifications to the proper channel and determine whether the user wants to receive them.
8. Capture and store engagement events (like opens, clicks, and bounces).

The result:

• Precious engineering time spent on notifications instead of on the product itself. Would you rather be iterating on notification retry logic or building your product?

• Slower product velocity. Notifications require constant back and forth between product/marketing and engineering, where parties are constantly waiting for the other:

  “Can we change the content of this template?”

  “Can we ensure users don’t receive this email twice?”

  “Are the emails working?”

• Fragile pipelines that are scary to change. Teams often move fast and take shortcuts, leading to tech debt, unreliable/unscalable pipelines, and lost opportunities.

• A poor user experience resulting in poor user engagement. Both the quality and quantity of notifications suffer over time.

These are all inefficiencies stemming from the fact that notification logic is tightly coupled with your app code.

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The new way to manage notifications

It all starts with your database — your source of truth.

When a key event happens in your app, such as an order update or user signup, something in your database gets updated.

This is where Notika comes in: Notika lets you hook into those database updates and kick off your transactional notification workflows.

This decouples notifications from app code, which means you can let Notika handle all the complexity of notifications for you - without having to write a single line of code. With Notika, you get:

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How Notika compares to alternatives

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Who we are

The founders:

Across our combined 20+ years of software engineering experience, we’ve seen the same problems with notifications over and over again, and we are on a mission to fix them for all startups - by allowing anyone on your team to build, manage, and own notifications.

We’re grateful to be supported by our amazing institutional investors, venture partners, and team members. Reach out to us if you want to join the movement!

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Explore further