When you add a domain to Notika, you can configure workflows that send emails from your custom domain.

To set this up, you’ll need access to your domain’s DNS settings so that you can add a few essential records (e.g., DKIM, SPF). By verifying these records, you signal to email providers like Gmail or Outlook that the emails coming from your domain via your Notika workflows are indeed legitimate and reduce the likelihood of messages being marked as spam.

You don’t need to configure a domain to start using Notika. You can still setup internal workflows with email steps that send you or your team emails from a Notika-provided domain.

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Setup

Adding and verifying your domain in Notika

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1. Add domain in Notika

  • In Settings → Email Domains, click + Add domain.
  • Enter your domain, e.g. mailer.myapp.com. It’s recommended to use a subdomain of your main domain.
  • Notika will generate several DNS records required for verification and present them in the next screen.
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2. Update DNS records with your provider

Copy the provided DNS records from Notika and add them to your DNS host (e.g. Namecheap, Cloudflare, GoDaddy).

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3. Verify domain in Notika

  • Once you’ve added all the required DNS records, return to Notika’s Email Domains page.

  • Click Verify next to your domain.

  • After DNS propagation, you should see a green check or a success message confirming your domain is verified.

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4. Start sending from your domain

  • In your email steps, set the From Address to your newly verified domain (e.g. [email protected]).
  • Notika will authenticate messages behind the scenes, improving deliverability.

On your end, these steps should only take a few minutes. But DNS changes can sometimes take up to 24-48 hours to fully propagate. If verification fails immediately, wait a bit and try again.

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Why we want you to add these records

We want you to have the best possible email deliverability. The records you add serve different purposes:

  • DKIM (DomainKeys Identified Mail): Attaches a cryptographic signature to your outgoing emails, proving they originated from your domain and haven’t been tampered with.
  • SPF (Sender Policy Framework): Specifies which mail servers are allowed to send emails on behalf of your domain. This helps receiving servers know legitimate senders.
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance): Builds on SPF and DKIM to give you greater control over how ISPs handle unauthenticated mail from your domain.

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Under the hood

Notika manages IP reputation and deliverability best practices on your behalf. Once your domain is verified:

  • : We gradually ramp up sending patterns to maintain a healthy IP reputation.
  • Engagement tracking: Automatic logging of opens, clicks, bounces, and unsubscribes.
  • Personalization: Add user names, dynamic content, or advanced logic in your workflow steps.

For additional tips on keeping your emails out of spam, check out our Deliverability guide.

You’re all set! Domain-verified email sends are an excellent step toward building trust and ensuring your notifications reach the inbox.

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